Join Roger S.H. Schulman for an in-depth discussion in this video It lives! It lives!, part of Storytelling for Business Video.
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- There are as many ways to create a…main character, or any character,…as there are writers.…But let's try one of my favorites.…Building your character in two basic sections,…mind and heart.…First, the brain, the seed of thought and logic.…How does your main character make decisions?…Does she collect as much data as possible?…Analyze it closely, weigh different courses of…action, then select the one that seems…the most prudent?…Or does she close her eyes and throw…a dart at a bulletin board?…Is her decision making process somewhere in between?…If your product or service is relatively complicated,…you may want a main character like Sherlock Holmes,…who can make the complicated seem elementary.…
If the message of your video is largely emotional,…you may wanna create a main character who tends to…make decisions intuitively, which is to say,…through an unconscious process rather than…a conscious one.…Maybe your message involves a decision between…right and wrong, such as a charitable foundation,…or a product or service for children.…
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video