Join Roger S.H. Schulman for an in-depth discussion in this video Introducing Globe Bank, part of Storytelling for Business Video.
- [Voiceover] It's time to put some of these ideas to work.…Let's meet a fictitious corporation…we've created for this course.…First we'll learn a few facts about the company,…later we'll construct the story of the company,…the world in which that story lives,…and the script for the business video…that will use storytelling tools to bring it all together.…Globe Bank was founded in 1950 by two brothers,…Otis and Issac Bott.…The Botts started the Globe as a local bank in England.…Globe wasn't afraid to take risks in loaning money…if the Botts felt it would pay off.…
Loaning start-up funds to a small hotel in London…called Landon paid off big.…And today the Landon chain has locations all over the world.…When many other financial institutions failed in the 70s…Globe thrived by remembering its roots,…helping small businesses when others wouldn't,…sticking by them through thick and thin,…and making complicated financial rules simple.…Otis Bott often said, "Listen to our customers' needs,…"support their goals, and treat them like family."…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Appropriate for all
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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