Join Roger S.H. Schulman for an in-depth discussion in this video Going up, part of Storytelling for Business Video.
- It's finally time to get into what most people…think of first when they hear the word story, plot.…The purpose of your plot line is to…use your characters to carry your message…or moral to your audience.…Unlike many movie and TV shows,…and almost all novels and short stories,…your message shouldn't be buried in your business video.…You need your plot line to convey…your message front and center to your audience.…Think of your plot line as a river…that floats a boat filled with your message…right up to the shore where your audience awaits.…
I've thrown a lot of structure at you,…but now it's time to free yourself of all constraint.…I'm sure you've heard of brainstorming,…and I don't want to repeat a lot of stuff…you've probably heard a hundred times.…I'll just give you some concepts that may help.…First, the elevator pitch.…Screen writers for movies and TV…use this simple concept all the time…to drill down to the spine of their plot lines.…The elevator pitch goes like this.…You've just stepped onto an elevator…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Appropriate for all
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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