From the course: Storytelling for Business Video
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Global conflict
- As I explained in a previous lesson, we've ended up with two scripts for Globe Bank, one that targets consumers, the other aimed at businesses. Both offer the same message that you can trust Globe to take care of your money, but each script storytells in a different way, like the differences between Groundhog Day and Edge of Tomorrow. The consumer script attacks its mission conventionally. First we see our normal world and the problem it poses for our main character. She tries to bring order to her financial house, but it doesn't work, causing her fear, anxiety and uncertainty. Then we meet Globe Bank and see how it may help the woman overcome her financial and emotional insecurities. The woman joins the Globe Bank family and finds that she can trust Globe the way she might trust her own family, happy ending. The business script goes for the same overall emotional and practical message, trust Globe Bank to take care of your money. By the way, don't think that because our potential…
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