Join Roger S.H. Schulman for an in-depth discussion in this video Drafting, part of Storytelling for Business Video.
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- By now, you may be so familiar with the prose…for your business video, you're a little sick of it.…Good.…That means you're not dabbling.…You're doing heavy lifting,…and now that it's time to write dialog and action,…you're more than ready.…Throwing your words onto a screen…any which way is not going to cut it.…It's essential to format your script properly.…Script formatting is the lingua franca of video makers.…It literally puts everyone on the same page.…Speeding up the pre-production, production,…and post-production processes,…and cutting the chance of miscommunication and mistakes.…
There are several acceptable ways to format your script.…I'm going to start with the one you'll…most likely use for your business video.…It also happens to be the easiest,…and it's the style I've used in our exercise files.…It's called the two column audio video, or A/V, format.…It's not so much a script, as a table,…comprising two columns and as many rows as you need.…Everything you see is listed in the left-hand column.…Everything you hear is listed in the right-hand column.…
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video