Determining style

- Style is one of the most important parts…of your infrastructure and, frankly,…the most fun part to think about.…When I'm thinking about style,…I might draw myself some storyboards,…and I'm a terrible artist but that's okay.…I don't have to do the final artwork.…Think about what the style is of my production.…Is it going to be a documentary style…with some talking heads and some natural backgrounds?…It is going to be a really kind of cutty…and you know, very commercial kind of style?…As you can see this is very descriptive photograph.…

Is it going to be maybe something…that's very archival and sort of historical?…Is kind of almost like old film style…and have a lot of sense of history about it?…Is is going to be something that's animated?…Maybe it's going to have…little animated stick-figure characters…and they're all going to be talking to each other…in little sound bubbles?…So I have to kind of describe to myself in my mind…the style before I ever start writing,…because that's obviously going to inform…the way that I write the script,…