Erik walks you throught the best video camera options for shooting commercials or high-end corporate videos. Video cameras with a large sensor like a cinema camera work great. Cameras from Sony, Panasonic and Canon work great. Erik goes through the audio choices too to capture pro quality audio into the camera.
- Shooting commercials is a very strategic…and highly planned shooting environment.…Moving fast isn't necessary since the shots are set up…and lighting is all in place.…Commercials like you see on television are like making…a 30 second movie.…With this style, the sky's the limit,…and many camera options work great.…Corporate profiles and informational videos all fall…into the commercial production category.…These are generally longer stories with more interviews.…Let's dig in a little more on good camera choices…for commercial production.…
Commercials tend to go for the film look.…They're shot in 24 frames per second,…so the camera of choice is a digital cinema camera.…You need options and high frame rates are a big one.…Getting slow motion shots for commercials is very common,…and like we discussed in the frame rates movie,…you want to get a camera that delivers the high frame rates…at the resolutions you need.…During an interview, if you want a second angle,…a smaller mirrorless camera is perfect.…Also using one on a gimbal to add movement…
Evaluating your production workflow and the camera options out there can save you time, money, and maybe even your sanity. Camera enthusiast Erik Naso is here to help. He'll teach you how to ask the right questions and pick the right camera—balancing "the camera I should buy" with "the camera I want to buy," so you end up happy with your purchase over the long run. Learn how to figure out your budget and needs; understand the different file formats, sensors, and lenses available; and choose the right accessories for any shooting situation.
- Understanding the camera components: sensor, lens, etc.
- Evaluating audio inputs
- Taking your type of production into account
- Deciding on a budget
- Choosing accessories such as tripods and gimbals
- Camera codecs and media cost