Join Roger S.H. Schulman for an in-depth discussion in this video Chekhov's gun, part of Storytelling for Business Video.
- I want to spotlight a simple principle…conceived by a literary master,…that affects every type of narrative prose, including yours.…Anton Chekhov said it…and it's generally called Chekhov's gun.…It goes like this,…"Remove everything that has no relevance to the story.…"If you say in the first chapter that there is a rifle…"hanging on a wall, in the second or third chapter…"it absolutely must go off.…"If it's not going to be fired,…"it shouldn't be hanging there."…By all rights, I should have quoted Chekhov…in one of my movies about story…because it describes a key difference…between reality and drama.…
But Chekhov's gun also serves as a wonderful tool…as you begin to write your script.…As we wander through the world,…we write our own story of the day,…part calendar, part happenstance.…Along the way we pass countless things, people and places,…that we unconsciously choose to reject…from our personal story.…I see the stoplight at the intersection,…but I ignore the store across the street.…I attend the people with whom I'm having lunch,…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Appropriate for all
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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