From the course: Video Product Lighting Techniques
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Bringing your product to life
From the course: Video Product Lighting Techniques
Bringing your product to life
- Recent studies have shown it only takes 13 milliseconds for the human brain to process an image. That doesn't leave a lot of time for the audience to see and respond to everything you light. So how do we make something dull or ordinary become captivating? Let's start by breaking down the essentials. Video product shots typically include three parts: the product, background, and foreground. How we choose to illuminate each part will have an impact on the focus and the attention your product gets. Let's begin with setting the product apart from the rest of the scene. There are a number of lighting techniques that can be exercised when doing this. One way is to define the product with an edge light. When you introduce an edge light you separate the product from the background and bring it towards the viewer's attention. Here we have a Dedo DLED, which is backlighting our product from a three-quarter angle. An edge light can be positioned anywhere behind your product out of sight of…
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