Join Roger S.H. Schulman for an in-depth discussion in this video Body and soul, part of Storytelling for Business Video.
- To put the finishing touches on our main character we look…at two more facets: one on the outside,…the other on the inside.…I call them body and soul.…This is where we start connecting…your main character directly to the message…of your business video and to selling…your product or service.…Body is self-evident, what does your character look like?…If you haven't already decided whether your hero is human,…now's the time to start nailing it down.…Without knowing a thing about your business,…I'd say the odds are good that your character…will turn out to be a human being,…simply because there is nothing more relatable…to a person than another person.…
Let's say that you've decided that your main character,…possibly all you characters, aren't human beings.…Full-fledged animation requires artists…with talent and experience,…and it takes a lot of time, believe me I know.…But there are alternatives,…simple cell animation can be done much more quickly…and cheaply, especially if you or one of your colleagues…has some artistic talent, and a lot of imagination.…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Appropriate for all
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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