Join Roger S.H. Schulman for an in-depth discussion in this video Back to the beginning, part of Storytelling for Business Video.
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- Way back at the start of this course,…I said a story has a beginning, a middle, and an end,…a three-act structure.…Let's look at the basic structure or story beats…of your three essential acts.…Act one is two story beats in one.…First we introduce your viewer to the normal world.…This is not the normal world in which you and I live.…This is the normal world…that you created for your characters to live in,…complete with unbreakable rules.…Your normal world might be established in a single shot,…lasting one second.…
Or it may take up most of your video.…It's up to you, the story you want to tell…and the rhythm and pace you want it to have.…Next, we show something go wrong.…Usually this is something…that happens to your main character,…something the normal world or a force outside it…has perpetrated.…But it could be something your main character…has perpetrated upon herself or upon others.…Again, it depends upon the particulars of your story,…and whether your main character is a hero or an antihero.…
But in any case, things have gotten worse.…
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video