From the course: Storytelling for Business Video
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Back to the beginning
- Way back at the start of this course, I said a story has a beginning, a middle, and an end, a three-act structure. Let's look at the basic structure or story beats of your three essential acts. Act one is two story beats in one. First we introduce your viewer to the normal world. This is not the normal world in which you and I live. This is the normal world that you created for your characters to live in, complete with unbreakable rules. Your normal world might be established in a single shot, lasting one second. Or it may take up most of your video. It's up to you, the story you want to tell and the rhythm and pace you want it to have. Next, we show something go wrong. Usually this is something that happens to your main character, something the normal world or a force outside it has perpetrated. But it could be something your main character has perpetrated upon herself or upon others. Again, it depends upon the particulars of your story, and whether your main character is a hero or…
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