Machine Learning for Marketing: Essential Training
With Chris DallaVilla
Liked by 1,271 users
Duration: 55m
Skill level: Intermediate
Released: 8/1/2018
Course details
Artificial intelligence and machine learning are changing the world. Computers can "learn" from data without being programmed and make automated, intelligent decisions. The technology is accessible to businesses large and small, and is making a major impact on the way companies conduct marketing. With machine learning, marketers can automate many tasks within the customer journey, including customer segmentation, personalization, and even pricing. This course helps those in technical, creative, and leadership roles understand how machine learning can revolutionize the way you sell to your B2B and B2C customers. Marketing consultant Chris DallaVilla shows how machine learning can be used in all aspects of marketing, from improving customer engagement to optimizing account-based marketing. He provides practical use cases that show the technology in action, and baseline information you can use to optimize all your campaigns.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Khaled_M_Ali Aklan Albanna
Khaled_M_Ali Aklan Albanna
I.T. Consultant at YBRD | Intelligent systems developer and analyst
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Elizabeta Klisarov
Elizabeta Klisarov
Senior Marketing & Communications Leader | B2C & B2B Strategic Marketing | Omni Channel Creative Campaigns
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Jorge Pardo
Jorge Pardo
Marketing Communications
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone