Join Megan Adams for an in-depth discussion in this video The value of social media marketing, part of Social Media Marketing with Facebook and Twitter.
- [Instructor] Social media marketing has the ability to bring a new kind of exposure to your business. By leveraging social media networks, such as Facebook and Twitter, you'll find opportunities to capture new customers as well as reengage existing ones. There's also more value on social media that just brand recognition and website traffic. Let's explore some of the other value-adds within social media. First of all, social media marketing creates opportunity to hear directly from your customers. Oftentimes they'll share things with your social channels or ask questions that might help you identify how to serve them better.
But beyond their direct interaction, you'll get a sense of what's important to your audience by looking at what they share and how frequently. With an active audience you can ask for feedback or test ideas before creating larger marketing initiatives. Secondly, you'll establish credibility. Today's savvy consumers are spending more time researching brands and products before spending money. With an active social media presence, you'll allow your customers to indirectly advocate for you. If they're leaving a positive comment, sharing a review, or interacting with your content, it'll boost your overall credibility.
Thirdly, you'll develop a community. A community is an important tool for driving awareness of your brand. As customers become advocates they'll run to social media to shower you with praise. It's this community that will ignite your word-of-mouth marketing and help you reach untapped territory. Friends look to friends for recommendations, and social media allows you to activate those opportunities and expose your brand to a new audience. Now, these are just a few examples on the value of social media.
Take the time to look at your own objectives. What would be the biggest value for you? Each value can have a different motivation. You might want to build a community simply to retain your existing customer base, whereas another business might build a community for the sole purpose of getting content to go viral. Decide your main goal for leveraging social media marketing.
- What is social media marketing?
- Comparing Facebook and Twitter
- Defining your marketing goals
- Writing good tweets
- Using images and video
- Attracting followers on Twitter
- Writing engaging Facebook posts
- Getting more likes
- Engaging with fans