Discover what millennials want and how to reach and impact them via social tools that are second nature to digital natives.
- You've probably encountered members…of this rapidly growing group at the workplace.…They're the ones who seem to master new programs…in a heartbeat,…who are able to switch from phone to tablet to computer…without blinking an eye, and who, let's face it,…can sometimes become a little inpatient,…with the digital immigrants among us…who have to take a little more time…to learn the language of a new platform.…Unlike the digital immigrants born before the late 1970s,…digital natives grew up using digital media…in all of its forms.…
Technology is their air supply.…They're highly adaptable to whatever you put…in front of them, and they have no fear of using new tools.…Digital natives, commonly referred to as Millennials,…use technology differently than do previous generations.…Their attention is often divided between multiple screens…and fewer of them watch TV or use traditional channels…for news and sharing.…Many prefer visual communication to text,…and the overwhelming majority are not fans…of traditional push advertising,…
As empowered brand ambassadors, social employees hold the power to transform how companies communicate both internally and externally to reach customers. This is a win/win for both company and employee—boosting brand value for the company through authentic communication and increasing exposure and career opportunities for employees. Social employees build their own personal brands and establish themselves as leaders in their field. Here Mark and Cheryl outline the roles empowered social employees can play to transform culture and drive business results, including a five-step pilot social employee plan (called the 5 Ds) designed to help companies to increase internal and external engagement, leads, reputation, and sales. This means a more trusted brand that attracts and retains high-value employees—and that delivers more effective marketing communications in the digital marketplace. This course moves from explaining why it makes sense to create engaged brand ambassadors to how to implement and measure results.
- Describe the importance of culture in developing a clear brand message.
- Differentiate between inbound and outbound marketing.
- Define the social employee.
- Explain what live streaming is and the tools you need to achieve it.
- Cite the benefits of blogging.
- Identify the components your training program should have.
- Describe the importance of peer advocacy in social branding.