From the course: B2B Foundations: Social Media Marketing

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The importance of content for B2B social media marketing

The importance of content for B2B social media marketing

From the course: B2B Foundations: Social Media Marketing

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The importance of content for B2B social media marketing

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- [Narrator] The importance of content for B2B social media marketing. So, you've got great-looking social media profiles set up, but what about posting updates? That's the hardest part, deciding what to say week in, week out. But it's critical. We know that potential customers are doing their own research about the products and services they want to buy. They'll be asking friends and family for referrals, they'll be asking colleagues and peers for recommendations. They will be over 60% of the way through their decision-making process before they actually contact your business. And this is why content is so important. Your potential customers and referrals will see your content before they have a conversation with you. So the content needs to be good. It needs to show up when they're searching, and it needs to answer any questions they might have. Think about the content you search for, and how you feel about the…

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