Are you using the background space on LinkedIn, Twitter, and Facebook to its fullest advantage? In this tutorial branding strategy consultant Karen Leland outlines the key elements to included in a branded background across all social media platforms. This video will show you how to make the most of the space available to highlight your personal brand and create a "brand at glance" that gives visitors an immediate feel for your brand personality.
- [Voiceover] LinkedIn, Twitter, and Facebook…all allow a user to upload a customized background…with specific image and information.…A branded background is a visual version…of your social media bio…and a personal branding best practice.…Instead of using the generic, boring,…and unbranded background options social media sites provide…create your own.…For about 75 to $150 a good graphic designer…can take the standard social media site background template…and customize it for you.…
Unfortunately, many people leave this space…on the default setting offered by the social media site.…Consider this plain Jane, Twitter background of our founder…of an architectural firm.…The problem is that she is wasting…all that online real estate space…by not using it to brand herself.…By contrast, take a look at the revised Twitter background…of our architect which a graphics person put together.…The background real estate is being used…to promote her brand.…She's managed to get her logo, name, website,…email, and books all included.…
This course shows how to authentically and powerfully present your brand online. Branding expert Karen Leland reveals the important differences between the four main social media sites—LinkedIn, Facebook, Twitter, and Pinterest—and how to use them for career advancement and networking.
- List three benefits of promoting your brand on social media.
- Name the top four social network brands for small businesses.
- Recognize five helpful techniques for creating a profile bio.
- Recall two key points to keep in mind when creating a profile on LinkedIn.
- Identify the rule of content that should be employed in tweets.
- Determine the benefits of hosting a virtual event.