Join Brad Batesole for an in-depth discussion in this video A comparison of Facebook and Twitter, part of Social Media Marketing: Facebook and Twitter.
- [Voiceover] While Facebook and Twitter…share certain similarities…in that they're both social networks…where you can post and consume information,…they're actually two very different platforms.…In a nutshell, Twitter tends to be a public,…real-time feed of short thoughts,…whereas Facebook is a more private network…used to catalog information and ideas…with friends and family.…Now, Twitter has around 20%…of the Internet population using it,…and it's most popular with the 18 through 29 crowd.…
It's slightly biased towards women, but not by much.…Twitter is great for short, rapid communication,…and it tends to be a top choice for consumers…looking to get support, or provide a shout-out to brands.…Twitter also has impressive mobile saturation,…with around 30% of Twitter users checking their feeds,…multiple times throughout the day, from a mobile device.…Facebook boasts the highest percentage of users…who graduated from college,…so you'll find a strong middle class represented.…If your brand appeals to those ages 24 to 50,…
Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.
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- What is social media marketing?
- Comparing Facebook and Twitter
- Creating a brand presence
- Defining your objective
- Writing tweets and using retweets
- Adding media and hashtags
- Attracting followers on different platforms
- Writing engaging Facebook posts
- Reviewing Facebook and Twitter analytics