Join Martin Shervington for an in-depth discussion in this video Be careful what you talk about online, part of Social Media Marketing: Managing Customer Comments.
- [Voiceover] The online world…and social media, in particular,…is very conversational.…And just like in a face to face conversation,…you find there are certain subject matters…that are guaranteed to get a strong emotional response.…This is, of course, gonna depend…on who is listening.…So you want to know your audience very well…before entering into any contentious subjects…and in particular, if you talk about sex, politics,…and religion, you tend to polarize people.…What I mean is that some people will say…full "Yes, we agree"…and some people will say…"No, we don't agree."…And as Mark Schaefer says, everything we do online…becomes part of our personal brand.…
Now, if you post information which is on…a particular subject matter and somebody disagrees,…this doesn't mean that you are wrong or…that they are wrong, necessarily.…It just means that you found somebody online…with an alternative viewpoint.…But it does mean you need to handle…yourself well in the situation…for your brand to come out on top.…The more controversial you tend to be…
- Connecting with the right audience
- Using threaded or nonthreaded commenting platforms
- Framing your social media posts
- Using hashtags, images, and questions
- Increasing social engagement
- Building relationships
- Redirecting attention in comment threads
Skill Level Beginner
1. Fundamental Principles
2. Understanding the Difference in Platforms
3. The Content You Share
4. How to Get More from Engagement
5. Advanced Tips
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