Join Brad Batesole for an in-depth discussion in this video The big picture of Twitter, part of Social Media Marketing: Facebook and Twitter.
- [Voiceover] Over 240 million people worldwide turn to Twitter every day to talk about things that interest them. They might be interacting with a trending topic, such as the launch of a new iPhone, learning about world events, talking about their day-to-day life, or interacting with brands like yours. Being a business on Twitter is about creating, and capturing these conversations. You might leverage Twitter to share details on a new product, a behind the scenes look at your process, or helpful tips, that in turn, can boost your retention.
You might even convey your brand's personality by sharing other news from your industry, or adding an opinion to an existing topic. As a business, the goal is to obtain followers by adding value to the Twitter network. By building followers, you can expand on existing customer relationships, and develop new leads, all while building a visible presence. Almost every major brand has a presence on Twitter, each with a unique goal, but at the core, the biggest benefit to being on Twitter is having another channel to educate, and engage with current, and potential customers.
Now, before you dive into starting, or expanding your Twitter presence, it's important to note that Twitter is a very timely network. It requires a willingness to commit to frequent posts, otherwise your brand runs the risk of looking stale and un-engaged. Customers enjoy interacting with brands on Twitter, they love to give a shout out for a job well-done, just as much as they like to know that you're responsive to questions, should issues arise. So, the first step for any business is to determine if you're willing to commit the necessary resources to maintain your presence on Twitter.
As a starting point, decide to interact once or twice a day until you see what works best for your particular business. With the right level of commitment, businesses can see great results. Twitter claims that people are 72% more likely to make a future purchase from a business after they follow, or interact with them on Twitter. People want to hear from businesses on Twitter, it's a quick way to evaluate a brand, check for a special offer, and see what others have to say. Once you decide to use Twitter for your business, the right time investment, mixed with a high-quality strategy will likely lead your brand to grow.
Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.
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- What is social media marketing?
- Comparing Facebook and Twitter
- Creating a brand presence
- Defining your objective
- Writing tweets and using retweets
- Adding media and hashtags
- Attracting followers on different platforms
- Writing engaging Facebook posts
- Reviewing Facebook and Twitter analytics