Do you know what makes a great ad? Great copy. Social media strategist Megan Adams shows you what type of content you can include in your ad and why, how it should look, and how to add a brilliant call to action. Megan provides a thorough focus on our content and reviews some ways you can include links to your website in your ads.
- [Instructor] Now that we have our image chosen for our ad,…it's time to focus on our content…and review some ways we can include text,…calls to action, and links in our advertisements.…We are still in the Ads Create Tool,…and if you scroll down you'll find a section labeled Links.…Right away, you see a preview of the ad…on the right-hand side of the page.…And I'll use that to verify all…of the creative as I go along.…Let's get to the creative writing part.…So the first thing to add is a website URL.…
This is where you want people to go…when they click on your ad.…So I'm going to go ahead and select the hplussport.com.…Here you can see on the right…that Facebook is automatically pulling information…from the website and pre-populating the ad on the right.…And you can see that it isn't exactly…what we want to show up.…So we're going to make sure that we fix that.…But first things first, underneath the website option…is a section labeled Messenger.…And remember, if you have any questions about anything,…you can always hover over that information icon…
Social media strategist Megan Adams takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook's advertising network. Megan also shows you how to run ad reports, so you can determine whether your ads are accomplishing your goals. Finally, leave with some tips for writing great ads, choosing effective images, and improving ad performance.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Prepare a Facebook ad that targets the appropriate audience.
- Calculate Impressions using Frequency and Reach.
- List the criteria Facebook considers to assign users to high level interests.
- Name six targeting options.
- Choose the best budget for your ad campaign.
- Analyze advertising reports to track performance.
- Identify the most useful success metrics to help achieve your goals.
Skill Level Intermediate
Q: This course was updated on 07/19/2017. What changed?
A: The following topics were updated: understanding different Facebook ad types, choosing an ad campaign, choosing a budget for your ads, choosing your ad creative, writing your ad content, managing ad placements, and placing your ad order.
Q: This course was updated on 11/07/2017. What changed?
A: The following topics were updated: additional advertising options and how to create Facebook ads.
Q: This course was updated on 1/15/2019. What changed?
A: The following topic was updated: exploring Facebook ad types.