Join Brad Batesole for an in-depth discussion in this video Write high quality posts, part of Social Media Marketing: Facebook and Twitter.
- [Voiceover] Just as we did with Twitter,…the first step in creating high-quality content…for Facebook is deciding on your goal.…Put another way,…what action do you want a user to take…after they read your content?…What will compel them to take that action,…and what supporting information can you provide…to help combat any doubts?…Take a minute to answer those questions,…because doing so will help you put together a framework…for building that high-quality content.…High-quality content really requires connecting…with your audience with the right message…at the right time,…and as you go about developing your content,…consider that more than 1/3 of Facebook users…are viewing from their mobile device,…and this means that the amount of content displayed…on the screen before it truncates is going to be less.…
There's just less screen real estate.…With that said,…that means there's a sweet spot to content link.…You want to try to aim for around 250 characters.…This is by no means a rule,…your audience might enjoy long-form content,…
Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.
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- What is social media marketing?
- Comparing Facebook and Twitter
- Creating a brand presence
- Defining your objective
- Writing tweets and using retweets
- Adding media and hashtags
- Attracting followers on different platforms
- Writing engaging Facebook posts
- Reviewing Facebook and Twitter analytics