Join Megan Adams for an in-depth discussion in this video Why your business should be on Facebook, part of Marketing on Facebook.
- [Instructor] Using Facebook for your business is a powerful platform to connect with your customers and your presence on Facebook serves as a cornerstone for your online identity. The first step to getting your business on Facebook is to create a Facebook Page. It's there on your Page that you'll publish content, and interact with your friends and audience as a business. With a Facebook Page, visitors can stay connected with your brand, read the latest news, participate in conversations, and share interesting content with their friends. I want to show you what this looks like using the LinkedIn Facebook Page as an example.
Here you can see on the LinkedIn Facebook Page, they have their branded logo as their profile picture and that's on the left. Next to that to the right, they have their custom banner. So we clearly see who they are, LinkedIn, and a little snippet of what they do, so in it to do what I love. Now notice a blue badge next to their name, so underneath the profile picture next to LinkedIn is that blue badge. This indicates that they're a verified Page and that Facebook has verified their authenticity and below that is their username, so that's the @LinkedIn.
This is a quick way to search for and identify LinkedIn in Facebook. So your first view when visiting a business Page as we see here, is a timeline. As I scroll down here, this is the timeline. This is a space where you can see the brand's own posts, posts from fans, as well as stories all organized by the date that they are posted. Back at the top to the right, you can see what type of business they are, so it says website in Sunnyvale, California. Underneath that, you have the Community information, so you can Invite your friends to like this Page, you can also see that almost two million people like the LinkedIn Page, and below that is the number of people that follow them.
Further below that is the About section. This is where you're able to see more information, so we have the LinkedIn website, and then an ability to send them a message. Underneath that, we can see what Pages LinkedIn has liked. So this is the Pages Liked by this Page option, so we see that they've liked Microsoft, LinkedIn Talent Solutions, and LinkedIn Students. Now this information may change depending on the category of business that you select. So because they are a website, that's the information that's showing.
Now one thing to notice underneath the custom banner is the Use App button. If I select that, it takes me directly to the LinkedIn Mobile App. So this is a really great thing to get you thinking about your own business Page, is what do you want to connect your audience to and where do you want to drive traffic? Here LinkedIn drives us to the LinkedIn Mobile App. I'm going to exit out of that and head back to the Page. Now one of the most important features about a Facebook Page is the Liked button.
So it's here that you'll be able to like or unlike the Page, and then select the way you want to experience posts from the Page. So here you can see that I have liked it, and I have the ability to unlike it. Next to that, is the ability to follow a Page, so say you don't necessarily want to like a Page but you still want to get their posts in your newsfeed, then you select Following. From there, you can specify how often you see that information. So you can see them first, so they are prioritized within your newsfeed.
You can see them as a default, so whenever Facebook determines through their algorithms how often you want to see them, or you can unfollow them completely. Next to that is the Share button, so this is where you're able to share the Page with other friends to get them to like it. And then here, the three dot button, there's some additional options and this is where you can like as your own Page, so say you have a business Page and you want your own Page to interact with LinkedIn, that's where you're able to do that. You can invite friends, and then there are more admin capabilities in this menu here.
Now to the right is the Send Message. If I select that, I have the ability to send a Facebook message directly to LinkedIn. This is something you can choose to have turned on your Page or not and it's a great way to directly connect with your audience. So now that you can see some of the functionality and abilities that the Facebook Page has, you can set yours up so that it makes sense for your own business. Now it's your turn to decide how to implement this tool into your marketing strategy.
I recommend heading over to facebook.com/business and checking out some additional resources to help get you started.
- Creating a Facebook page for a business
- Using pay-to-promote options
- Adding and managing posts
- Business ratings and reviews on Facebook
- Managing comments
- Advertising and boosting pots
- Running promotions on Facebook
- Tracking page views
- Analyzing performance of posts