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Why tone matters

Why tone matters: Writing Ad Copy
Why tone matters: Writing Ad Copy

Often when talking about ad copy there’s a tendency to focus on what exactly are you trying to sell or promote. The tone of your ad copy is the “how” you’re trying to communicate that message. Every reader of an ad has their own needs, wants, desires and expectations of what they’re hoping to get from your ad. Speaking to them in their own language, in a manner consistent with their expectations is crucial to effective ad copy. In this video Mike talks about why tone matters and how to craft your brand voice.

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Skill Level Beginner
1h 7m
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