From the course: Social Employees: The New Marketing Channel
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What you should know before watching this course
From the course: Social Employees: The New Marketing Channel
What you should know before watching this course
- In an age where social media rips the covers off the inner-workings of modern business, leading brands such as IBM, AT&T, Dell, Southwest, and many others, are investing considerable resources toward building a workforce of engaged brand ambassadors, or what we call social employees. So why are these brands doing this? What do they know about social engagement and the future of marketing, that the rest of us don't? Simply put, traditional marketing methods just don't pack the same punch they used to. Studies show that while 14% of people trust traditional ads, 78% trust their peers for reviews and recommendations. Todays customers don't wanna talk to a logo, they want to engage with the brand, and who better to drive this engagement than your employees? Afterall, according to the Edelman Trust Barometer, social employees have more power in the digital bazaar than their CEOs. The most forward thinking companies know that the social employee is the new authentic marketing channel of…
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