Join Bobby Owsinski for an in-depth discussion in this video What should I say?, part of Facebook for Musicians and Bands.
Using Facebook for promotion, is a completely different phenomenal than using it for personal use. Everything you post, should have some thought put into it to get the best interaction. A major concern that artists have, is being afraid that they don't have enough to say. Believe it or not, if you're popular enough to have fans, and you also have plenty to say, that they'll be interested in. Here is some ideas to start with. Fans love details. So don't be afraid to tell them, where you're recording. And why you chose a studio, location, or rehearsal space. Other information that superfans, want are things like, how long it took to record or mix a song.
When either it was, or will be released. And how the players, directors, producer, and engineer was hired. Every song came from somewhere. And fans love to know when, where, and how it was created? If you didn't write the song, you can still tell them what you did to bring the song to fruition during rehearsals, pre-production or recording. The same goes for the concept of a video. Who's the director, producer, engineer, musicians, camera men, or anyone else working with you? Was the fan involved in a selection, or have anything to do with the project, gig or tour? Remember that, giving a shout out to fans always takes precedence over everything else.
It's the ultimate feel good promotional tool. If you can't think of anything to say about a project, a gig or a tour ask some of the others connected with it, surely somebody has some unique insight that you just can't see. Real fans crave trivia. Things that you consider mundane, and not worth mentioning, could be a goldmine for a superfan. For instance, something as small as the fact that you changed to a different brand of guitar strings might seem like nothing to you. But some fun, will find it totally fascinating. The same goes for the mic you use on the guitar, amp, or vocal when recording.
How about the mic positioning? How about the type of tea you drink, before a gig to protect your voice? Keep in mind that if you have only ten fans, there might be only one that finds this minutia compelling. But the superfans are the ones ultimately paying the bills, and those are the one you cater too. Remember that generally speaking though, the things that people want to know are the things that you take for granted.
- Understanding Facebook statistics
- Setting up a Facebook fan page
- Posting messages, images, and links
- Scheduling posts
- Trading for likes
- Increasing Facebook engagement
- Getting more people to view your posts
- Using Facebook ads