From the course: Getting the Most out of Video on Facebook
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Viewing insights about a video - Facebook Tutorial
From the course: Getting the Most out of Video on Facebook
Viewing insights about a video
- Once you've published a video you can view some useful insights about its content. This will help you better understand your audience, as well as potentially make changes based upon what they like or don't like. The insights available are quite useful. The first one is the total number of minutes viewed. This is quite useful because it tells you how much the content was watched from the post. Or, if it was watched in posts that were shared. 10 second views give you insights to the number of times your video was watched for at least 10 seconds, or for nearly its total length, whichever happened first. This is a little confusing, because it essentially means that people who have a less than 10 second attention span don't get counted. Now, if your video's three hours long, a 10 second view isn't that impressive. But really, this is giving you an idea of who stayed around, at least for a bit. But clearly, if 10 seconds is the measure for what's paying attention, it's a pretty low bar…
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