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Using LinkedIn to measure the competition

Using LinkedIn to measure the competition: Online Marketing Foundations: Digital Marketing Research
Using LinkedIn to measure the competition: Online Marketing Foundations: Digital Marketing Research

Not all research is about to products. B2B services, company data and talent are also areas of interest, not to mention the importance of influencer opinion in certain industries. For this reason, Linkedin is used as a key research tool.

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1h 20m
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Q. This course was updated in 12/2017. What topics were updated?

A. The following topics were part of the update: professional research tools, SEMrush, and SimilarWeb.

Skills covered in this course
Analytics Ecommerce Marketing Online Marketing

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