Is there a way to keep track of analytics from within the Facebook website? There is with Facebook Insights and Facebook Business Manager. What information do they share with you about your page? In this video, author Richard Harrington walks you through how to take advantage of Facebook Insights and Business Manager.
- Earlier I gave you a sneak peek of Insights.…I just wanna dig back in for a moment…to show you how amazing they are.…Let's take a look at a more active page…that I work with here.…This is our Photofocus website…where we help other photographers.…You just need to click on Business Manager to manage a page.…Then this gives you additional tools.…Remember this will allow you other types of content,…including the ability to post jobs, make business offers,…advertise your business, and much more.…
Make sure you explore the Business Manager…because it opens up a lot of additional options,…including the ability to connect things…like your YouTube channel, hold contests, and run ads,…but let's take a look at that Insights section for a moment.…Under Insights, you'll be able to see…additional information about the content.…This'll include, for example, organic reach,…if people are getting connected,…or any particular action happening on a page.…
You can change the period that you're looking at.…This data can also be exported and backed up.…
Author
Richard Harrington
Released
6/25/2018- Finding connections
- Using lists to split content
- Enhancing your Facebook page
- Attracting fans
- Posting photos and videos
- Using a third party to host content
- Creating a group
- Controlling privacy
- Advertising your services
- Posting content on the go
- Live streaming on the go
Skill Level Appropriate for all
Duration
Views
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Welcome
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Welcome5m 43s
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Exercise files1m 1s
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1. The Evolution of Facebook
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2. Connecting with Colleagues and Clients
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Finding connections9m 58s
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Attracting new conversations6m 37s
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Creating events3m 23s
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How often to post?2m 42s
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When to post to Facebook?5m 15s
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Networking with groups4m 20s
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3. Creating a Company Page
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Why set up a company page?3m 22s
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Choosing a page type8m 38s
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Attracting fans to your page3m 23s
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4. Posting Work Samples
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Why post work samples?5m 28s
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Prepping photos5m 44s
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Posting photos3m 4s
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Creating albums4m 18s
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Posting video6m 5s
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Prepping graphics3m 35s
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Posting graphics3m 5s
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Posting live from a computer4m 39s
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5. Advanced Posting Strategies
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Scheduling posts4m 14s
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6. Managing a Client Project
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Creating a group2m 36s
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Adding members2m 31s
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Controlling privacy3m 20s
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Posting content to a project2m 43s
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7. Advertising Your Services
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Posting content to advertise2m 57s
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Setting an ad budget2m 4s
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Boosting a post4m 47s
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Creating a slideshow4m 49s
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8. Mobile Facebook
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Why go mobile?1m 50s
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Monitoring messages3m 4s
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Posting on the go3m 19s
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Live streaming on the go5m 17s
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Conclusion
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Closing thoughts1m 48s
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Additional training1m 13s
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Video: Using Insights and the Business Manager