Knowing specific Google search strings can come in handy. This will enable us to know how many pages a competitor website has, which websites are related to them and how many external or affiliate links they attracted. All of this data is useful for competitive strategy.
- [Voiceover] In this lesson we're going to research…the competition by using a few Google search phrases…to inquire specific information about them.…Let's imagine you're starting a new website.…It would be important to know who the competition is.…How are they positioned in the market?…And if you are able to find out a few things…about the competition's website…and the online market,…what is that you would like to know?…Let me propose three questions.…Firstly, we're going to ask how many website pages…do they have?…We might want to ask, let's list media…and affiliated websites linking to that website.…
We might also want to ask how many similar…or competing websites already exist?…Now to answer this we're going to use three…well known search strings on Google.…For the first question we will simply say,…site:trivago.com.…For the second question,…link:trivago.com and for the third question,…related:trivago.com.…Let's head over to Google…and see what this would look like.…We enter site:trivago.com, hit the enter button,…
Adriaan Brits consults with organizations all over the world at improving their market research practices. Here, he shares his knowledge with you. Using data from big (and free) online ecosystems such as Google, Facebook, and LinkedIn, Adriaan shows how you can measure consumer demand, trends, market competitiveness, and direct competition. He also introduces some premium toolsets used by professional marketers. By the end of the course, you'll have the skills to conduct your own independent research and investigate your customers and competitors online.
- Conducting quantitative and qualitative research
- Understanding the limitations of what you can research online
- Using Google AdWords, Facebook, and Amazon to measure demand
- Using LinkedIn and Google to measure competition
- Seeing marketing research in action
- Using free or premium tools to carry out online research
- Using Alexa, SEMrush, and SimilarWeb for in-depth research
Skill Level Appropriate for all
Q. This course was updated in 12/2017. What topics were updated?
A. The following topics were part of the update: professional research tools, SEMrush, and SimilarWeb.