Using Google Adwords to measure consumer demand can tell us what customers want, how many customers there are in various parts of the world and understanding the overall search volume for various keywords
- In countries where Google represents the majority…of the online search market,…it is one of the best tools to measure demand.…The way Google enables advertisers to measure demand…is through a free tool called the Google Keyword Planner,…which is available to anyone…who's got a Google AdWords account.…The Google Keyword Planner can tell us all sorts…of interesting data.…For example, how many monthly searches there is for a term.…It can show us which related terms people are searching for.…
It can also show us data for specific countries…and global data.…Now let's look at how to use the Google Keyword Planner…which we will find once we logged in…to a Google AdWords account, under the Tools tab.…So once we're in the Keyword Planner…we'll navigate down to a link called…"Get search volume data and trends".…Now we can simply enter the keywords…that we want to know more about.…So let's imagine we're a hotel group…and we own a hotel in Boston and in Los Angeles,…but we're also interested to know about the market demand…
Adriaan Brits consults with organizations all over the world at improving their market research practices. Here, he shares his knowledge with you. Using data from big (and free) online ecosystems such as Google, Facebook, and LinkedIn, Adriaan shows how you can measure consumer demand, trends, market competitiveness, and direct competition. He also introduces some premium toolsets used by professional marketers. By the end of the course, you'll have the skills to conduct your own independent research and investigate your customers and competitors online.
- Conducting quantitative and qualitative research
- Understanding the limitations of what you can research online
- Using Google AdWords, Facebook, and Amazon to measure demand
- Using LinkedIn and Google to measure competition
- Seeing marketing research in action
- Using free or premium tools to carry out online research
- Using Alexa, SEMrush, and SimilarWeb for in-depth research
Skill Level Appropriate for all
Q. This course was updated in 12/2017. What topics were updated?
A. The following topics were part of the update: professional research tools, SEMrush, and SimilarWeb.