Skip navigation

Using Google AdWords to measure the competition

Using Google AdWords to measure the competition: Online Marketing Foundations: Digital Marketing Research
Using Google AdWords to measure the competition: Online Marketing Foundations: Digital Marketing Research

Google Adwords can tell us how competitive certain products are and how much value our competition attach to relevant keywords. The researcher can use Adwords to plan and inform their competitive strategy and learn more about the market.

Resume Transcript Auto-Scroll
Skill Level Appropriate for all
1h 20m
Duration
261,698
Views
Show More Show Less

Q. This course was updated in 12/2017. What topics were updated?

A. The following topics were part of the update: professional research tools, SEMrush, and SimilarWeb.

Skills covered in this course
Analytics Ecommerce Marketing Online Marketing

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving Lynda.com and will be automatically redirected to LinkedIn Learning to start your free trial.