Amazon may not share their customer data through specific tools, however there are huge amounts of interesting data such as price points, qualitative reviews and best-seller lists that will tell the research a lot about the market.
- [Voiceover] Using Amazon to measure demand…and detect consumer sentiment is quite easy.…At this point in time Amazon does not provide us…with specific tools that can produce insight…on consumers' search data.…Amazon may not reveal what items consumers couldn't find.…However the items that were found and were purchased…provide us with many indicators…both in terms of qualitative and quantitative research.…The easiest way to get started with Amazon…is to have a look at their best seller lists.…
So you can go on Google and just type Amazon best sellers,…click on the link that'll take you to the Amazon website…and now you can sort through…whichever department that it is that you'd like to look at.…Let's head over to the appliances department…and see what we can find.…As you can see, at the point of doing this research,…water filters seems to have been very much in demand…in the United States.…Microwaves were also in demand.…
But there is so much more that we can gather from Amazon.…It can be very easy to use this tool…
Adriaan Brits consults with organizations all over the world at improving their market research practices. Here, he shares his knowledge with you. Using data from big (and free) online ecosystems such as Google, Facebook, and LinkedIn, Adriaan shows how you can measure consumer demand, trends, market competitiveness, and direct competition. He also introduces some premium toolsets used by professional marketers. By the end of the course, you'll have the skills to conduct your own independent research and investigate your customers and competitors online.
- Conducting quantitative and qualitative research
- Understanding the limitations of what you can research online
- Using Google AdWords, Facebook, and Amazon to measure demand
- Using LinkedIn and Google to measure competition
- Seeing marketing research in action
- Using free or premium tools to carry out online research
- Using Alexa, SEMrush, and SimilarWeb for in-depth research
Skill Level Appropriate for all
Q. This course was updated in 12/2017. What topics were updated?
A. The following topics were part of the update: professional research tools, SEMrush, and SimilarWeb.