Lasting relationships are built on trust and that doesn’t happen overnight. Your company’s behavior on social media platforms sets the tone for how your customers will behave with you. In this video tutorial, digital and social media strategist Martin Waxman offers tips on how to use social media effectively to nurture customer relationships by helping, not selling.
- [Voiceover] Many people believe social media…speeds up the relationship-building process,…and that's true to a point.…Lasting relationship are built on trust,…and that doesn't happen overnight.…As they say, actions speak louder than words,…and your behavior on social platforms…sets the tone for how your customers will behave with you.…All relationships are based on give and take,…something called reciprocal behavior.…
If I give you something,…you'll probably give me something in return.…A simple example of this is holding the door open…for a person, chances are they'll say thank you.…That's why you should always start a relationship…by giving first, not taking.…Let's go back to my Dad's fabric and drapery store.…When a customer walked in my Dad never said can I help you,…because when you do that people often become self-conscious…and then leave without buying anything.…
He knew they had to settle in first and get comfortable,…so what he did was start by saying hello,…then he'd watch them, listen to their questions,…
- List five examples of an organization’s content.
- Identify SEO strategies that will increase traffic to your website.
- Name the major platforms in social media.
- Predict the best social media strategy for a small business based on customer behavior.
- Prepare a social media plan using strategic considerations and measurable objectives.
- Define three tips for using social media to establish a solid customer relationship.
- Analyze data gathered through social media to perform A/B tests.