Join Martin Shervington for an in-depth discussion in this video Use images to influence social behavior, part of Social Media Marketing: Managing Customer Comments.
- Images have become one of the key ways…to influence a person's emotional state…and behavior online.…The right image can make the world of difference,…and you need to get your eye in.…In other words, if you don't already have the skills…to knowing what's going to work visually,…you're going to want to learn it.…Why?…Well, if you can capture somebody's attention…like a flower attracts a butterfly,…then it's likely they'll engage in conversation,…as well as be much more willing to share your content…with other people in their network.…
This is the process of pollination…that can happen in social media…when you get the right images.…Bright visuals tend to work very well,…particularly on your social media content,…but also in your blog posts.…You want to ensure that not only…do the images in the post look good,…but also when you share them across different platforms,…that they also look good.…And when they're shared,…they often appear large.…Different display on a desktop…to a mobile device,…and bright images tend to get…
- Connecting with the right audience
- Using threaded or nonthreaded commenting platforms
- Framing your social media posts
- Using hashtags, images, and questions
- Increasing social engagement
- Building relationships
- Redirecting attention in comment threads
Skill Level Beginner
1. Fundamental Principles
2. Understanding the Difference in Platforms
3. The Content You Share
4. How to Get More from Engagement
5. Advanced Tips
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