Join Martin Shervington for an in-depth discussion in this video Use images to influence social behavior, part of Social Media Marketing: Managing Customer Comments.
- Images have become one of the key ways…to influence a person's emotional state…and behavior online.…The right image can make the world of difference,…and you need to get your eye in.…In other words, if you don't already have the skills…to knowing what's going to work visually,…you're going to want to learn it.…Why?…Well, if you can capture somebody's attention…like a flower attracts a butterfly,…then it's likely they'll engage in conversation,…as well as be much more willing to share your content…with other people in their network.…
This is the process of pollination…that can happen in social media…when you get the right images.…Bright visuals tend to work very well,…particularly on your social media content,…but also in your blog posts.…You want to ensure that not only…do the images in the post look good,…but also when you share them across different platforms,…that they also look good.…And when they're shared,…they often appear large.…Different display on a desktop…to a mobile device,…and bright images tend to get…
Author
Martin Shervington
Released
2/27/2016- Differentiate between threaded and non-threaded conversations.
- Explain why hashtags are used in social media posts.
- Describe ways in which images influence social behavior.
- Recall how to use questions to your advantage in social media posts.
- Cite reasons why it’s important to be careful about the topics you post about online.
- Explain how to redirect attention on a comment thread.
- Recognize the importance of avoiding being snarky on social media threads.
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Video: Use images to influence social behavior