You probably have more ideas than you think you do, so follow along with this tutorial to learn how critical it is to create content for your growing online community presence. Social media strategist Megan Adams provides an overview of how to develop content and publish it to social media platforms.
- What is content?…Well, when we talk about online content,…we're talking about information made available…by website or other electronic medium.…So these are things like Facebook posts,…blog posts, comments, Twitter mentions,…white papers, videos and Tweets.…Many community builders struggle…with this side of things.…They often think they don't have anything…to say or what they have to say is too simple.…But let me tell you,…the simpler, the better.…As an expert in your field,…and yes, as a community builder,…you are an expert.…
You take for granted how deep…your understanding of your topic is.…Your audience members are coming to you…for your knowledge and experience.…So, what content should you create?…This is my number one tip.…What is the one question you get asked…the most about your community's topic?…And I bet you have more than one.…There a blog post on the OVCAA website…that makes for a great example of this.…And it is this color wheel blog post right here.…See, for the OVCAA, the color wheel is a hot topic.…
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Recognize the type of online community that will best serve your goals.
- Summarize how to create an effective mission statement.
- Explain how you can build community through social media.
- Cite the ways to create buzz around your community.
- Describe ways to scale your community.
Skill Level Beginner
Q: This course was updated on 04/26/2018. What changed?
A: The following topics were updated: online tools for building community, creating engagement online, paid vs. unpaid tactics for growth, and measuring your community's growth.