Understand your audience using Insights

- [Instructor] It's always exciting…when people comment and like your posts.…But what about their activity when they're…on your Facebook page itself?…Facebook Insights provides all this information,…and it's really helpful in understanding…what's getting clicked on and who's clicking it.…The Actions on Page tab is going to show you…a lot of different information about the people…that visit and interact with your page.…Let's go over that information.…First head to your Insights dashboard…from the top menu, then select Actions on Page on the left.…Here I am on the Actions on Page tab…of the Insights dashboard for The Landon Hotel.…

At the top I can set my date range for the graphs below.…I've already set it here, so I can get a lot…of different information to show you.…The graph under there is a Total Actions on Page.…This is where I'm going to see all the actions…going on on The Landon Hotel Facebook page.…There's a couple different sections.…We can see who's clicked on the Get Directions link,…the Website's link, the Phone Number's link,…