Join Megan Adams for an in-depth discussion in this video Understand your audience using Insights, part of Marketing on Facebook (2018).
- [Instructor] It's always exciting…when people comment and like your posts.…But what about their activity when they're…on your Facebook page itself?…Facebook Insights provides all this information,…and it's really helpful in understanding…what's getting clicked on and who's clicking it.…The Actions on Page tab is going to show you…a lot of different information about the people…that visit and interact with your page.…Let's go over that information.…First head to your Insights dashboard…from the top menu, then select Actions on Page on the left.…Here I am on the Actions on Page tab…of the Insights dashboard for The Landon Hotel.…
At the top I can set my date range for the graphs below.…I've already set it here, so I can get a lot…of different information to show you.…The graph under there is a Total Actions on Page.…This is where I'm going to see all the actions…going on on The Landon Hotel Facebook page.…There's a couple different sections.…We can see who's clicked on the Get Directions link,…the Website's link, the Phone Number's link,…
Author
Megan Adams
Released
3/8/2018- Define what a Facebook page is and how it works.
- Cite the categories you can select when creating a Facebook page.
- Describe the benefits of adding photos and video to your Facebook page.
- Explain how to add a Facebook like button to your website.
- Differentiate among the different formats for adding photos and videos to your posts.
- Summarize how to create a Facebook milestone.
- Explain how to moderate your Facebook comments.
- Recall the process for setting up a promotion.
- Cite the importance of tracking your Facebook page views.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome45s
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1. Get Started
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What is a Facebook page?3m 11s
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How Facebook pages work5m 12s
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2. Build Your Page
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3. Build Your Audience
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4. Facebook Posts
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5. Advanced Facebook Page Features
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Facebook Live5m 46s
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6. Engage Your Audience
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How Facebook comments work3m 19s
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Moderate Facebook comments5m 13s
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Manage Facebook users2m 5s
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Facebook messages6m 21s
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Create a poll2m 20s
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7. Promote Your Business on Facebook
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Advertise your business4m 21s
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Boost posts7m 13s
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Set up a promotion5m 42s
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Create an offer3m 53s
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8. Understand Facebook Insights and Reports
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What are Facebook Insights?4m 30s
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9. Advanced Page and Mobile Features
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Add page admins on Facebook2m 30s
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Merge two Facebook pages1m 58s
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Conclusion
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Next steps1m 36s
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Video: Understand your audience using Insights