Hear how the Facebook algorithm gives preference to content with organic reach and learn how to optimize content to increase your page reach.
- [Narrator] You've probably heard about…the significant value of organic reach…in marketing your page on Facebook.…It can be frustrating for companies…to put so much effort in,…yet almost no one's seen their content.…Let's explain how to tweak your strategy…to start seeing results.…Organic reach is the number of people you can reach…for free on Facebook by posting to your page.…Therefore, the opposite of organic reach…is paid reach through advertising.…
The truth is that people who like or follow your page…don't see all of your posts in their news feed.…In fact, they probably only see…a fraction of what you publish,…if they see it at all.…This is because Facebook has its own complex formulas…for deciding what content to show to particular people…based on what it learns from the way…they usually interact with specific content.…That's Facebook's algorithm.…The key to organic reach is that Facebook rewards content…that promotes engagement and sharing.…
That's why you simply must interact…with people on your Facebook page,…
Author
Kristy Dalton
Released
12/6/2018- Define “two-factor authentication” and describe how it protects your Facebook account.
- Identify the best way to increase the organic reach of your Facebook page.
- Recall the different types of Facebook groups and explain how to choose the appropriate group for your business.
- Recognize the benefits of adding a button to your page.
- Name the four steps in the Facebook sales funnel.
- Determine which call to action to avoid using in your posts.
- Review the page metrics that can help you determine the best time to post updates.
Skill Level Intermediate
Duration
Views
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Introduction
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Managing a company page1m 14s
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1. Page Administration
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Roles and management3m 20s
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Privacy and security3m 36s
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Facebook Business Manager2m 41s
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Business settings3m 51s
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2. Content Strategy
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Type of posts4m 17s
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Produced video3m 50s
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Live video3m 35s
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Publishing events3m 23s
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3. Increasing Page Reach
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Likes vs. follows1m 35s
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Understand organic reach2m 40s
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Encourage conversation3m 4s
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4. Strengthening Your Community
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Using Facebook groups4m 1s
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Messenger best practices4m 45s
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5. Selling on Facebook
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Facebook ads7m 2s
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Facebook Ads Manager2m 17s
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6. Assess and Improve Page Performance
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Gather page metrics5m 9s
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Improve page performance2m 59s
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Conclusion
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Next steps40s
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Video: Understand organic reach