Understand comments as social reinforcement

- [Voiceover] Imagine you're at a party.…There are a group of people standing in a small group.…You're the host of the party and you have good respect…for the people who are there.…It is the nature of relationship that you have…with those people that's going to determine…the nature of the conversations.…Some people may stay silent and some people may speak up.…What's important to know in the online world…is that there is a person sitting behind the keyboard.…Comments are attached to that person,…most probably to a profile and very often people are…putting their name and even their face to these comments.…

And what you can do is both reply to that person…which makes them feel acknowledged but also you can…Plus One or like comments as well,…which reinforces what a person has said,…and this is the same sort of principle…across many platforms.…LinkedIn has the same mechanism of a like…and you can see here on a post that somebody's put out,…that two people have reinforced it with their likes.…So you can like comment and you can like post or updates.…