Understand bid nuances

- [Instructor] Facebook has a variety…of options when it comes to bidding…and it's important to understand all the nuances.…To look at a bid, let's visit an ad set and then…drill down into the optimization and delivery section.…Ad sets are what contain the bidding and delivery options.…So I'm going to go ahead and select an ad set…I want to take a closer look at.…Now that I'm in the ad set itself I'm going to scroll down…to locate the optimization and delivery window.…

Remember your going to access your ads manager…through your personal profile by selecting…the downward arrow and choosing…manage ads from the drop down.…Now more often then not advertises stick…with the automatic bidding option that Facebook provides…and Facebook is always iterating on this process.…They really want to make sure that the bidding…that they do on your behalf is going to benefit you,…cause the more money you make, the more money they make.…So going with the automatic or…default options isn't always a bad idea.…

However as you scale your efforts and become…