Discover how empowered social employees can use and leverage key social tools as ambassadors for their company brand.
- Here's a question.…How many social network accounts do you have?…Just one? A few? Several?…According to the Global Web Index,…if you're like the average internet user…you have about five social media accounts.…Which most likely include one profile on either…Facebook, Twitter, LinkedIn, or YouTube.…Now here's another question.…Of these four major platforms,…on how many is your brand actively engaging?…If your answer isn't all of the above,…then it's time to rethink your engagement strategy.…
Here's what these four platforms have to offer…and how you can maximize…your engagement efforts on each.…First, there's Facebook.…According to the Pew Research Center,…71% of online adults use Facebook,…making it an essential touchpoint…for B to C communities.…On Facebook you can celebrate your brand…with your fans by running contests,…conducting polls and surveys,…playing games, or creating memes.…
Post helpful news and blog content…relevant to your brand.…Or raise awareness for causes…or community activities you support.…Here's another essential Facebook tip,…
As empowered brand ambassadors, social employees hold the power to transform how companies communicate both internally and externally to reach customers. This is a win/win for both company and employee—boosting brand value for the company through authentic communication and increasing exposure and career opportunities for employees. Social employees build their own personal brands and establish themselves as leaders in their field. Here Mark and Cheryl outline the roles empowered social employees can play to transform culture and drive business results, including a five-step pilot social employee plan (called the 5 Ds) designed to help companies to increase internal and external engagement, leads, reputation, and sales. This means a more trusted brand that attracts and retains high-value employees—and that delivers more effective marketing communications in the digital marketplace. This course moves from explaining why it makes sense to create engaged brand ambassadors to how to implement and measure results.
- Describe the importance of culture in developing a clear brand message.
- Differentiate between inbound and outbound marketing.
- Define the social employee.
- Explain what live streaming is and the tools you need to achieve it.
- Cite the benefits of blogging.
- Identify the components your training program should have.
- Describe the importance of peer advocacy in social branding.