From the course: B2B Foundations: Social Media Marketing

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Twitter for B2B social media marketing

Twitter for B2B social media marketing

From the course: B2B Foundations: Social Media Marketing

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Twitter for B2B social media marketing

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- [Narrator] Twitter for B2B social media marketing. Are you a Twitter user? I love it. Yes, it's super fast, and it can be hard to write what you want to say in such a small number of characters, but it's also a great platform to go to if you want to find out exactly what's happening in the world as it's actually happening. On Twitter, you can follow other users and see what content they're sharing. You can also see who's engaging with it. And by engagement, I mean liking, commenting, and sharing. It is fast-moving, so you need to post often on Twitter, and at the times your followers are most likely to be online so that your tweets don't get missed. Twitter is a social media platform that has multiple uses for business, from creating awareness through to customer service. In fact, because it has so many uses, some organizations opt for multiple Twitter accounts depending on their products, services, and marketplaces.…

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