From the course: B2B Foundations: Social Media Marketing
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Tools to help measure success in B2B social media marketing
From the course: B2B Foundations: Social Media Marketing
Tools to help measure success in B2B social media marketing
- [Instructor] Tools to help measure success in B2B social media marketing. How do you measure success in B2B social media marketing? First, foremost, I believe the priority should be to measure against your objectives. Let's have a look at some tools to help find the data you need to find those measurements. Each platform has its own data insights. On LinkedIn, you'll have a personal data dashboard for your own profile. It will show you how you're doing for search appearances, people, looking at your posts, and people visiting your profile. How many people visiting your profile is a great stat. It can show you a graph where you can look at your performance week by week and see how you're doing. You can click into each area to find out more details as well. When you're appearing in search, where do your searches work? What do they do? What keywords have they used to find your profile? And views on your content,…
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