Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

Three rules of website ad copy

Three rules of website ad copy: Writing Ad Copy
Three rules of website ad copy: Writing Ad Copy

With so much competition for the visitor’s eye, you only have one shot at getting their attention and keep it for an entire ad. In this video tutorial, Mike Duquet provides insight into how people read online and how you can keep them engaged past the main headline. He also explains the "F-pattern" and "Z-pattern".

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 7m
Duration
175,159
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now