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Three rules of website ad copy

Three rules of website ad copy: Writing Ad Copy
Three rules of website ad copy: Writing Ad Copy

With so much competition for the visitor’s eye, you only have one shot at getting their attention and keep it for an entire ad. In this video tutorial, Mike Duquet provides insight into how people read online and how you can keep them engaged past the main headline. He also explains the "F-pattern" and "Z-pattern".

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Skill Level Beginner
1h 7m
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