In this video, learn how to leverage storytelling in your business to engage social media users and grow sales.
- Social media storytelling is a newer form … of content marketing made popular by Snapchat and Instagram … as well as YouTube personalities. … While consumers have grown tired of seeing content … that appears to be an advertisement … from a brand or a corporation, … storytelling is a tactic for individuals and corporations … to be viewed as being real and relatable … without relying on professionally-produced content. … With stories, think of yourself as the star … of your own reality series. … The key to telling good stories on social media … is less about the platform … and more about the story that you're trying to tell. … Because stories typically expire … within 24 hours of being posted, … your stories should be short, attention-grabbing, … and drive users to take a specific action. … As a best practice, … you should storyboard your content whenever possible … to have a beginning, a middle, and an end. … Another best practice is to own the camera … on the iPhone or Android that you're using …
- Expanding your network with LinkedIn Groups
- Writing the perfect InMail message on LinkedIn
- How often you should post on social media
- Using Facebook as a sales and marketing channel
- Humanizing your brand
- Reclaiming lost fans on Facebook
- Building a Messenger chat bot
- Getting your first 10,000 YouTube subscribers
- Using hashtags
Skill Level Beginner
Social Media Marketing Foundationswith Brian Honigman1h 56m Beginner
1. Social Media Marketing Tips
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