Split testing on Facebook (test and learn)

- [Instructor] Facebook has a built-in…split testing tool, or A/B testing.…And you'll find it when you begin to create a campaign.…If you are running larger scale campaigns,…you may want to look into partnering…with a Facebook marketing partner in order to gain access…to a more robust set of testing tools.…But for the small to medium size advertiser,…this tool is going to work wonders.…A quick overview, split testing…is the ideal methodology for optimizing campaigns.…The idea is simple, you take one ad…and compare it to the second one.…

For the cleanest of tests,…you'll stick to changing just one variable.…Perhaps it's a call to action,…the visual image in the ad, or the headline.…Your goal is to receive equivalent impressions…to an equivalent audience,…without the audience inadvertently seeing both ads.…At the end of the test, you review the metrics…and determine if there is a statistical significance.…That's to say you can safely assume…that ad A outperformed ad B or vice versa.…Let's say that I want to run a split test…