In many ways thought leadership is the ultimate goal in personal branding. In this tutorial thought leader consultant Karen Leland shows you how to take your personal brand on social media beyond the basics and create a branding strategy for establishing yourself as a thought leader in your field, industry or company. This video is ideal for those seeking CEO branding, leadership presence, and brand authority.
- The ultimate in personal branding…is becoming a thought leader.…Thought leaders are the go to people in their fields.…Trusted authorities who serve as a resource…for information, innovation, and impact…in their area of expertise.…Many of the business people I've encountered…boldly tell me I want to be a thought leader.…The problem is that you can't just declare yourself…a thought leader.…In order to be one you need to rise to a level of…expertise or excellence that results in people…seeking you out as a recognized authority.…
Thought leaders generally do three things to raise…their personal brand to this level.…First off they advance their field.…While thought leaders have an in depth knowledge…of their area of expertise,…they don't stop with what they already know.…They go beyond reporting on what's happening…and take it a step further to add something new to their…field to practical observation,…surveys, clinical research, and deep thinking.…Next, they speak for their industry.…thought leaders are the go to source for media…
This course shows how to authentically and powerfully present your brand online. Branding expert Karen Leland reveals the important differences between the four main social media sites—LinkedIn, Facebook, Twitter, and Pinterest—and how to use them for career advancement and networking.
- List three benefits of promoting your brand on social media.
- Name the top four social network brands for small businesses.
- Recognize five helpful techniques for creating a profile bio.
- Recall two key points to keep in mind when creating a profile on LinkedIn.
- Identify the rule of content that should be employed in tweets.
- Determine the benefits of hosting a virtual event.