From the course: Social Employees: The New Marketing Channel

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Social executives

Social executives

From the course: Social Employees: The New Marketing Channel

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Social executives

- [Voiceover] When you think of Tesla Motors. What do you think of? Do you think of the electric cars they produce, or do you think of a promise for a brighter future? At Tesla, the product and the promise go hand and hand. Tesla CEO visionary, leader Elon Musk once said, "You want to have a future where "you're expecting things to be better, "not one where you're expecting things to be worse." This isn't just good branding, this is social leadership at its finest. Social executives are the most visible members of your organization. They lead by example. In the social age, it's not enough to tell your workforce what to do, you must model what you want accomplished, and demonstrate why it's valuable. This process unfolds differently in every organization, but wherever they're found, social executives are seen as more trustworthy. They improve brand reputation, and they help attract and retain top talent. So if you want to become a social executive, how do you do it? First, find your…

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