Social Media for Photo and Video Pros

with Richard Harrington
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Social Media for Photo and Video Pros
Video duration: 0s 1h 19m Beginner

Viewers:

Social media is having a dramatic impact on the professional photography and video industry. This course shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers. Author Rich Harrington presents strategies to be more effective on sites like Vimeo, Facebook, Twitter, YouTube, and more. From scheduling to posting and connecting, learn the building blocks to increase your social media reputation.

This course was created and produced by Rich Harrington. We're honored to host this content in the lynda.com library.

Topics include:
  • What is social media and why should I use it?
  • Cutting through the hype
  • Understanding trends in Internet usage
  • Showing a genuine you
  • Knowing what to post and how often to post
  • Scheduling posts
  • Protecting your reputation
Subjects:
Business Photography
Software:
Facebook Twitter Google+
Author:

Welcome

My name is Rich Harrington and in this course we're going to be taking an overview look at social media, and how it benefits both photographers and video professionals. Now there's a lot to social media and chances are you're already an active participant in at least one site. What I like to do is give you some idea of the impact of social media, as well as some general strategies that will help you be more effective with your posts and what you share. Now there's a lot to social media and it's deceivingly simple. When you first look at it just seems like sites where people hangout and share their stuff, but if you're a bit more strategic, and think before you post, you can actually start to see some real-world professional results.

Now I regularly use social media for my business, I use it as a chance to share the projects we're working on, stay in touch with my clients and just overall build my reputation in the industry. And in this course and some of the related classes affiliated with it, we're going to be taking a look at just how exactly you can go about achieving success.

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