Social Employees: The New Marketing Channel

- How can brands stay relevant in the new era of social media engagement? Today's web-savvy customers are tired of traditional ad bot marketing techniques. - They crave engagement, deeper brand relationships, and helpful content to inform their decisions. - To meet this demand, brands must embrace a new authentic marketing channel for the digital age, the social employee. - I'm Cheryl Burgess, - And I'm Mark Burgess of Blue Focus Marketing. We are social employee advocacy consultants, authors, and international speakers who have been teaching and working with global brands for over 25 years.

So in this course we will share with you the fundamentals of what it means to be a social employee both internally and externally. To do this, we'll examine the immeasurable value of culture, the changing nature of marketing in the digital bazaar, the difference between social employees, social leaders, and social executives. - [Cheryl] We'll also share how you can use many social tools at your disposal and how to activate an effective social employee pilot program to optimize your success.

This results in a win-win for both the brand and the employee. - Social engagement isn't all about sending out tweets and getting likes, it's about engagement, building trust, and amplifying your message.