From the course: Facebook for Creative Pros

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Setting an ad budget

Setting an ad budget - Facebook Tutorial

From the course: Facebook for Creative Pros

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Setting an ad budget

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- Before you can start running an ad, you'll need to decide on a budget, what do you want to spend? Facebook gives you several different controls. Let's take a look here, and we need to decide a few things. First up you need to decide how often you're going to run this ad. Is it the sort of thing that you'll run continuously until you turn it off, or is it something that you're going to choose when the ad is disabled? You could set a number of days that you want this to run. Then you need to take a look at the budget itself. Here you're going to see a simple slider. You can adjust this and watch how it estimates what the expected return is going to be. Notice in this case it's telling me that if I spent 18 dollars a day for 14 days, that it think I'm going to generate this much results each day. About three to 8000 people should see it on Facebook and they think about 63 to 182 are going to click. Well, that's not great, so…

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